The only new movie to impress over the Aug. 9-11 weekend was 'Scary Stories We Tell in the Dark,' a parting gift from the disappearing CBS Films.
The only title to impress was Scary Stories to Tell in the Dark, an adaptation of the best-selling children's horror book series by Alvin Schwartz that was produced and co-written by Guillermo del Toro.
Scary Stories is a parting gift from CBS Films, which is on its final legs as the CBS-Viacom remarriage looms and, more notably, is among a number of smaller movie companies that have struggled to survive on a diet of midrange fare.
In previous years, Warners ignited the August box office, including with Crazy Rich Asians and The Meg in 2018 and Suicide Squad in 2016.
"August has always had a bit of a split personality, offering at times some of the more interesting and sometimes the most unexpected hit films of any given year's summer offerings, while simultaneously earning its reputation a a dumping ground of sorts for a host of forgettable films that are seemingly trying to find their place in the summer sun before the close of the season over Labor Day weekend," notes Paul Dergarabedian of Comscore.
In addition to Blinded by the Light, the other new films opening next week include Sony's The Angry Birds Movie 2, Universal's comedy Good Buys, Annapurna's Where'd You Go, Bernadette?
"Hobbs Shaw looks like the only $100 million hit in August, and even that film is flying a bit under the radar," says box office analyst Jeff Bock of Exhibitor Relations.